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FAHM - Filipino Founded Beauty Brands

For the past 30 years, October has been dedicated to Filipinos as Filipino American History Month (FAHM). Filipinos are the second-largest Asian American group in the United States and the third-largest in California.

October commemorates the first recorded presence of Filipinos in the continental United States. On October 18, 1587, the “Luzones Indios” came ashore from the Spanish galleon Nuestra Senora de Esperanza and landed at what is now Morro Bay, California.

Filipinos have played a significant role in American History as active members of the health field, service industry, hospitality, technology, education, government, armed forces and construction, among many others.

In honor of Filipinos and Filipino American History Month (FAHM) we put together a list of Filipino Founded Beauty Brands - born in the Philippines and brought to the continental U.S. that you can support!


Filipino Founded Beauty Brands

1. Sunnies Face 

Born out of the Philippines, Sunnies Face was formulated with Asia’s rich array of skin tones in mind. While locally inspired, their luxurious formulas and thoughtfully created color edits have made Sunnies Face beloved by a global audience.

2. Prim Botanicals

Prim Botanicals was born in the Philippines and raised in New York. They're skincare range is all about embracing diversity and making you feel comfortable in your skin. 

3. Pili Ani 

Pili Ani was founded by mother-daughter duo inspired by a pili farmer named named Noli who still works for the brand harvesting the Pili and Elemi oils that are found in every Pili Ani product.

4. Vice Cosmetics

Vice Cosmetics was founded just 4 years ago with a mission to create a line of beauty that was inclusive and diverse for the many filipino skin tones. 

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