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8 Brands to Support for AAPI Heritage Month

Happy AAPI Heritage Month!

AAPI Heritage Month is a month-long celebration in the USA that honors and celebrates the history, culture, and achievements of Asian and Pacific Islander Americans. It was first established in 1977 as Asian Pacific American Heritage Week by Congress, and later expanded to a month-long celebration in 1992.

The month of May was chosen to commemorate the arrival of the first known Japanese immigrant to the United States, on May 7, 1843, as well as to mark the completion of the transcontinental railroad, largely built by Chinese immigrants, on May 10, 1869.

AAPI Heritage Month celebrates the contributions and accomplishments of individuals and communities with roots in Asia, including East Asia, Southeast Asia, South Asia, and the Pacific Islands. It's an opportunity to recognize the rich diversity and history of Asian and Pacific Islander cultures, as well as to raise awareness about the challenges and issues facing these communities.

To generate awareness around AAPI-founded brands, we've rounded up 8 brands to share with you, with the intention of giving these brands more visibility and amplify their voices and purposes in this world. Give these brands a follow on Instagram, and keep them in mind when you're looking to restock on your household or lifestyle products.

These brands have also generously provided our community with discount codes for the month of May, so take advantage of these discounts and grab gifts for your loved ones or for Mother's Day around the corner! Keep scrolling to see these featured AAPI-founded brands and peep the discounts they're providing 😉

1. Passion Planner

  • Products: planners, journals, stickers, stationary goods
  • AAPI background: Filipino
  • Website:
  • Discount: 20% off with code HONEYBELLE20
  • Instagram: @passionplanner 

2. Kind Laundry

  • Products: sustainable laundry products, detergent sheets, wool dryer balls
  • AAPI background: Chinese, Vietnamese
  • Website:
  • Discount: 15% off with code HONEYBELLE15
  • Instagram: @kindlaundry

3. Mylk Labs

  • Products: healthy and sustainable oatmeal
  • AAPI background: Taiwanese
  • Website:
  • Discount: 20% off with code HONEYBELLE20
  • Instagram: @mylklabs

4. Embody

  • Products: edible skincare gummies, skincare and accessories
  • AAPI background: Vietnamese
  • Website:
  • Discount: 15% off with code HONEYBELLE15
  • Instagram: @thisisembody

5. Rich & Pour Co.

6. Beau

  • Products: women's lingerie and underwear
  • AAPI background: Korean, Chinese, Filipino, Taiwanese
  • Website:
  • Discount*: 20% off with code HONEYBELLE20
    • *Valid for Custom Beau Bags only
  • Instagram: @beauundies

7. Bohindie Stream

  • Products: celestial inspired jewelry for restless dreamers
  • AAPI background: Indian
  • Website:
  • Discount: 15% off with code HONEYBELLE15
  • Instagram: @bohindiestream

8. Honey Belle

  • Products: self-care, skincare, and wellness products
  • AAPI background: Taiwanese, Chinese
  • Website:
  • Discount: 20% off with code AAPIMONTH
  • Instagram: @livehoneybelle

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